Pawsome

INITIAL IDEATION

Brainstorming design concepts

When brainstorming ideas for the challenges faced by new dog owners, we chose to employ AI as part of our solution for its strong ability to collect and organize information, effectively helping users navigate overwhelming choices and find quick, reliable answers.

Based on user research, we found that pain points and needs of dog parents mostly focus on three topics: nutrition, health, and community involvement.

As a result, we created three concept ideas in Balsamiq targeting these three areas:

Concept 1 - Nutrition: Personalized dog nutrition plans tailored to each dog's profile with customized recipes

Concept 2 - Healthcare: An AI-powered diagnosis tool combined with a Q&A feature, providing additional support from professional veterinarians

Concept 3 - Community: The 'Find Playdate' feature lets users swipe through profiles of other dogs, while the 'Explore' community enables dog owners to share tips and information on dog care and parenting

USER FLOW

Mapping a new dog parent’s experience

After narrowing down our project scope, we began mapping out the app's user flow, defining the core structure and navigation logic. This process led us to consider how to ask the right questions to provide personalized information tailored to the needs of the user—or rather, the user’s dog.

LOW-FI PROTOTYPE

From Balsamiq to Figma

After finalizing the user flow structure, we transitioned from low-fidelity wireframes in Balsamiq to mid-fidelity wireframes in Figma. This step involved refining the layout and interactions while referring to the core structure derived from our user flow graph, which allowed us to add more visual clarity and detail.

USER TESTING

User feedback and iterations

After finalizing the high-fidelity prototypes based on the established style guide, we conducted our second round of user testing to evaluate the design and user experience, which provided valuable feedback and insights on key features.

Feedback 1: Enhancing Pet Safety with Emergency Alerts on the Health Screen

Users recommended adding an alert to remind people that the health diagnosis feature is not a substitute for veterinary care, and pet parents should seek professional help during emergencies.

Solution:

Feedback 2: Refining Content Clarity and Expanding User Control

Users suggested refining the wording in the Nutrition interface for better clarity and adding "no" options to the diet customization questions for greater user control and flexibility.

Solution:

Feedback 3: Providing Tailored Diet Recommendations for Informed Decision-Making

Users wanted diet recommendations to be more personalized to their pets, rather than receiving general advice, to make more informed decisions when preparing meals.

Solution:

Provide personalized recommendations and analysis based on each pet's specific condition.

For example, including advice like:

"As Momo is a young puppy, it would be better to include higher protein meals to support growth and development. Thus we recommend…"

This ensures users receive tailored suggestions that address their pet's age, health, and dietary needs for more informed meal preparation.

DESIGN SOLUTION

Key Features

Personalized Onboarding

Upon first login, users input their dog's breed, age, and weight, allowing the app to personalize content and recommendations for their pet.

Health Page: Professional Q&A + AI Diagnosis

• Users can submit questions and receive advice from veterinarians and pet experts.

• Users can upload images (e.g., eyes or teeth) for AI analysis, providing preliminary diagnoses and recommendations.

Food Page: Customized Meal Plan

Users can upload their current meal plan for AI assessment or create a new one. AI generates tailored meal options based on the dog's information and dietary needs, allowing users to evaluate them by cost, convenience, and nutritional value to choose the best fit.