Queen of Spade

Logo Identity Design

 

Project Background

The topic of this course project is to design a logotype for an imaginary Mexican restaurant called Queen of Spade. The logotype is expected to used for printed and digital products. I created a identity style guide in Illustrator as the final deliverable.

 

EVENT

Graphic Design Course Project

TIMELINE

March 2023

TOOLS

Paper, Pen, Adobe Illustrator

 
 

Client Needs

"Queen of Spades" offers the ultimate taco experience. We hand-pick our gourmet ingredients
from responsibly sourced, sustainably-grown Cozumel Farms…

We will use the logo and our colors for a range of purposes - from branding our
digital products to collaterals to indoor and outdoor applications.

  • A classy logo with our business's name

  • Option to add a tagline

  • Playful but legible typography.

 

Ideation Sketches

 

Competitors & Symbolism

 
 

Style Guide

Credit@Pexels